In today’s internet era, a number of companies are opting for the display advertising company to promote their services and products. Hence, for the marketing purpose, such form of advertising gets considered as the most versatile forms of spreading word about any business or services or products offered by them.
In simple words, display advertising can be defined as the kind of advertising that uses logos, text, maps, images and several other items to promote a product or service offered by any company and through this grabs the attention of the potential customers.
Previously the display advertising companies were using traditional methods for advertising in newspapers or magazines. However, with the changing time the mode of display advertising has also got changed, Now, the display advertising companies are using online media for the display advertising in the forms of text or graphic advertising on the internet, which might appear in various formats next to the content on the web pages, IM applications, emails and many more.
The display advertising also gets referred as the banner advertising, ads on social media pages has several advantages as compared to the traditional method of display advertisement as the online advertisements can include rich media like, audio, video or any animated clip in addition to the features of traditional method of display advertisements.
Most vital factor, the display advertising allows the company to specifically target the potential client and thoroughly track performance of the advertising campaign, which is not possible with the print media advertisements. With the online advertising, the company can easily target different demographics of the potential customers that includes geographic location, age, gender and many other. The tracking option used by the display advertising company to measure success of the advertising campaign also includes collecting all information on clicks, impressions and conversions that helps in evaluating the return from the investment on advertisement.