3 Ways to Rank High With Local Search Optimization

Local search optimization is trending. That was a time when users looked for global information; gradually they want more of personal results, which will actually take them to the exact result.

Hence, there is no need to ask the question that whether there is a need of optimization of a business website for a local search. However, the question is how soon one should start doing this? To get the answer of this question take a look at few tips on starting with local search optimization

google local search optimization

Identify Terms for Local Search –

To optimize a business website, one should know what the people are actually looking for. To identify this –

  • Use keyword tool of Google Adwords or anything similar for finding local keywords in similar niche that helps in attracting traffic.
  • Check out web analytics for identifying what exact local terms coming visitors are using to find the website.

Local search keywords are basically combination of city or town where the business is located and offered service type.

Optimize Existing Web Pages –

For existing web pages, it already consists of describing pages for the related services. Hence, the first step should be making clear that the business wants to target a specific local market. It can be done by –

  • Adding town in page description and title with the name of offered service.
  • Including details of local contact such as name of the business and phone number.
  • Add a map on the website along with details in text also.

It is also possible to optimize page and post content by adding local terms without stuffing the keyword.

Localize Website Content –

If the business is available at various locations, in such case there are few other options such as –

  • Developing a landing page of every location. The page can also be used for grouping offering of local services. However, one should be careful about duplicate content on their website.
  • Use of software solution for localizing website content such as RIO SEO, Yoast Local SEO, Pay for performance SEO or similar services.

All these solutions help in improving the ranking of a website in the local search engine.

Pay For Performance SEO

Things should be avoided in SEO

Online marketing is gradually becoming a necessary means for promotion of products and services. With millions of people using the internet, it’s been essential to make your website presence over internet. Search engine optimization is considered as the most effective technique for search engine visibility of a website.

Even a website with creative design and unique content will not produce results if it is not visible in search engine result. Optimizing a website can rank in the Search Engine Results Pages (SERPs) which in turn increase website traffic. However, if not performed well it can be disastrous. Here are a few lists of things which should be avoided while doing SEO:

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Keyword Stuffing: Keywords are used to rank a website in search engine. Usually, we prefer to use product related target keywords in the title of the page. Also, we insert keywords in Meta and in the web content. Search engine ranks website on the basis of keywords. However, overusing or stuffing of keywords in content of title could adversely affect your website.

Duplicate content posting: Google always looks for fresh content. Using duplicate or plagiarized content could question your website’s credibility. Therefore avoiding such circumstances can produce results in your favour.

Link farm: Very known way of getting back link in the SEO process is the link exchange. However, placing links on irrelevant websites could blacklist your website as it is considered as a link farm in Google’s term.

Keyword Cannibalization: One of the biggest mistakes that affect the ranking is keyword cannibalization. In this, the webmaster uses the same keywords in each and every page of the website. This confuses Google as to which page is most relevant with such keyword. This can affect your website ranking badly.

Cloaking: You should also not use irrelevant keyword on web pages to avoid cloaking.

Such mistakes can be avoided by taking the service of pay for performance SEO.

Pay For Performance SEO

Pay per performance: A smart move of SEO campaign

Usually we don’t want to spend money for things that gives little to no value. Same opinion goes with online marketing. SEO is a crucial part of online marketing. For a firm entered new in online marketing, SEO is considered as compulsory task. However, Due to lack of accountability of SEO firms, selecting an SEO (search engine marketing) company becomes risky. Small or big each firm makes promises regardless of the result.

Pay for performance model hit the market to minimize the risk associated with SEO and PPC agency. Pay for performance SEO means the client has to pay money only after delivery of desired ranking status or sales leads. The client can categories pay for performance SEO services in three ways:

Pay for search engine ranking:  By taking pay for ranking SEO service, clients will pay when ranking achieved (for targeted keyword) in Google as promised by SEO firm. Campaign cost depends on ranking positions such as Ranking#1, ranking in Top 5, Ranking in Top 10 and ranking on the first page of search result etc. in this campaign, the client should not only worry about one time ranking; but also ranking should be maintained for a certain period.

Pay for revenue generated: In this model, payment will be based on company’s profit or sales generated through SEO campaign. This is a most reliable SEO technique and required high attention on sales generation and profit.

Pay for Traffic: SEO is properly known as high traffic generation technique. Increase in targeted traffic assures the success of an SEO campaign. Client willing to generate traffic can ask for pay for traffic SEO.

Through these ways, you can take a smart move by not overpaying SEO Company.